Poor motor selection leads to inefficiency, unplanned downtime, and increased operating costs.
Industrial applications
Advances in motor control, materials, efficiency-focused processes, and other components used in electrification, such as battery systems, expand how and where DC motors are used across industrial systems. As industries shift toward more energy-efficient and lower-emission operations, they use brushless DC motors across a growing range of equipment and environments.
EMP configures its motors to suit different load profiles, duty cycles, and operating conditions, including ingress protection (IP) requirements and temperature ranges, to support a wide variety of industrial applications.
Our motors’ most common applications include:
- manufacturing and production equipment
- conveyors and material handling systems
- pumps, compressors, and fluid management systems
- HVAC for bus and train systems
- building infrastructure systems
- electric transport systems (including AGVs)
- robotics and automated systems
- agricultural and processing machinery
- specialised OEM equipment and custom systems
- motors used as generators or alternators
- marine propulsion systems.
EMP specialises in customised motor configurations for
specific application requirements and operating conditions.
If your application isn't listed, talk to an EMP engineer today.
Real-world performance outcomes
Industrial customers use EMP motors in applications where performance, efficiency, and reliability are critical.
- Custom motor configurations can improve energy efficiency when matched to the application’s duty cycle and operating requirements.
- Replacing legacy AC motors can reduce maintenance requirements and unplanned downtime in continuous-use equipment.
- Electrifying auxiliary systems lowers total operating costs in mobile and off-grid applications.
- Custom motor configurations are ideal in environments where size or weight restrictions are critical, and environments where precision and accuracy are critical (e.g., servo motor applications).
Why motor selection impacts performance and cost
Focusing only on upfront costs often leads to higher long-term expenses. Energy consumption, maintenance requirements, and downtime can significantly outweigh the initial purchase price.
A total cost of ownership (TCO) approach gives a clearer view of long-term value, helping you reduce operating costs and avoid unplanned disruptions.
Understanding duty cycle, load profile, and operating conditions matters when selecting the right motor.
Download our duty cycle guide to understand how different operating patterns impact performance, efficiency, and lifespan.
Why EMP?
EMP motors support a wide range of industrial applications, from standard use cases to more complex, non-standard systems. Our preconfigured motor range addresses common requirements, while our engineering team works with OEMs to develop customised configurations for specific load profiles, duty cycles, and operating environments.
This approach means each motor suits the application, supporting reliable operation, improved efficiency, and long-term performance across high-duty cycle and continuous-use applications.
EMP designs its motors for demanding environments, with configurations that meet IP-rated protection requirements and deliver high efficiency across a range of operating conditions.
Australian-owned with local engineering support
Custom motor configuration for your application
Reliable supply with controlled production processes
Delivers consistent performance in demanding environments
End-to-end support from selection through to integration
Technical performance and design standards
EMP engineers its motors for consistent performance, reduced energy consumption, and longer operational life across demanding industrial environments. Typical configurations include:
- IP54 as standard; however, IP65 and IP66-rated designs are available for dust-tight and water-resistant operation, with customised designs able to achieve higher protection levels such as IP67
- Brushless DC motors that exceed 92% efficiency under optimal conditions*
- Configurations for varying duty cycles, load profiles, and environmental conditions
*Typical real-world runtime efficiency varies depending on system design, duty cycle, and operating conditions.
IEC 60034-30-1 defines efficiency classes for AC motors, including IE4 ‘super premium efficiency’. Appropriately specified DC motor configurations can achieve performance aligned with these high-efficiency benchmarks when correctly matched to the application.
Reduce operating costs and improve performance. Speak with an EMP engineer today.
Frequently asked questions
A. Use DC motors where the application requires variable speed control, efficiency, higher power-to-weight ratio or battery-powered operation. Industrial systems increasingly use them to reduce energy consumption and improve overall system performance.
A. Brushless DC motors offer higher efficiency, longer lifespan, and reduced maintenance compared to brushed motors. They suit continuous or high-duty cycle applications where reliability is critical and are typically lighter for a given power output.
In battery-powered systems, integration with the battery can remove the need for external cords, helping reduce occupational
health and safety risks in high-traffic environments.
A. Motor selection depends on several factors, including load requirements, duty cycle, speed, voltage, and operating environment. EMP collaborates with customers to assess these inputs, address system challenges, and configure the most suitable motor solution for each application.
A. Duty cycle refers to how a motor operates over time, such as continuous running or intermittent start-stop use. It directly affects heat generation, heat dissipation, efficiency, and lifespan. Selecting the correct motor based on the application’s duty cycle requirements prevents premature failure.
A. Yes. EMP works with OEMs and system designers to configure motors based on specific load profiles, environmental conditions, and performance requirements, so the motor suits the application.
A. EMP configures its motors for demanding environments, including applications requiring protection against dust and water ingress. Specific ratings and configurations depend on the application requirements.
A. Typical requirements include voltage, power, speed, duty cycle, load characteristics, and operating environment.
The more detail you provide, the more accurate the recommendation and quote.
A. Total cost of ownership includes energy consumption, maintenance, downtime, and lifespan, not just upfront cost. For a detailed comparison, see our guide on AC vs brushless DC motors.
